Current:Home > MyThom Browne's win against Adidas is also one for independent designers, he says -ProfitLogic
Thom Browne's win against Adidas is also one for independent designers, he says
View
Date:2025-04-13 04:58:34
A strange scene unfolded in a Manhattan courtroom in early January. Jury members examined pieces of luxury clothing by American designer Thom Browne worth more than $1,000 a pop that had been wheeled out on a rack for their consideration.
At the center of attention were four stripes featured on the left sleeves of jackets and tops and on the left legs of fancy sweatpants. Were these marks an infringement of the three stripes featured on the products of sportswear giant Adidas? That was the question.
Adidas had previously fought similar battles against brands including Marc Jacobs, Skechers and Tesla. The outcome of the case with Thom Browne, which is a subsidiary of the fashion house Ermenegildo Zegna, could expand smaller companies' power to enforce trademarks.
On Jan. 12, Browne scored a major victory, one in which he saw himself as the independent David battling a German multinational Goliath. The eight-person jury found that Thom Browne was not guilty of infringing upon the three stripes Adidas uses in its logo. He can keep using four bars in his designs.
Browne said the trademark battle was not for him alone.
"It was so clear to me to fight for myself, but also to fight for other independent designers and younger designers when they create something unique — that they have the protection of knowing that there won't be some big company that will come and try to take it away from them," he told NPR's A Martínez.
Adidas had reached out to Browne in 2006 when his company was still a fledgling one. At the time, he was using three horizontal bars rather than the four that have now become synonymous with his brand. Adidas asked him to stop; he agreed the next year to add a fourth stripe.
It wasn't the end of the story. Adidas came calling back 15 years later, after Thom Browne had expanded into activewear and began dressing the Cleveland Cavaliers and FC Barcelona in suits prior to their games.
"There was a reason for me to make my point and to not give up something that became so important, emotionally even, to my collection," Browne said. "There wasn't any confusion between my bars and their three vertical stripes."
Adidas filed its lawsuit in 2021 focusing on the use of four stripes, as well as Thom Browne's red, white and blue-stripe grosgrain ribbon loop inspired by locker tabs at the backs of tops and shoes, a nod to his childhood in a family of seven kids who all played sports.
Adidas, which had sought $8 million in damages, said in a statement that it was "disappointed with the verdict." The company vowed to "continue to vigilantly enforce our intellectual property, including filing any appropriate appeals."
Browne described the experience of the trial as "most interesting and stressful" for him. "I never want to live through it again, but it was important to live through it because I knew we needed to fight and make our case for what was right," he added.
To make his point, Browne showed up to court wearing one of his signature shorts suits, with a shrunken jacket and tie, knit cardigan, leather brogues and sport socks stopping just below the knee.
"It's not something I do just for a living," he explained. "People outside the courtroom needed to see me representing myself exactly the way that I am in the most real way. ... And so walking into the courtroom, I was just being myself."
A Martínez conducted the interview for the audio version of this story, produced by David West and edited by Olivia Hampton and Jojo Macaluso.
veryGood! (113)
Related
- Grammy nominee Teddy Swims on love, growth and embracing change
- Travis Kelce Shares Sweet Moment with Taylor Swift’s Dad Scott at Eras Tour
- Escape from killer New Mexico wildfire was ‘absolute sheer terror,’ says woman who fled the flames
- ‘Hawaii Five-0’ fan favorite and former UFC fighter Taylor Wily dies at 56
- Juan Soto to be introduced by Mets at Citi Field after striking record $765 million, 15
- Polyamory seems more common among gay people than straight people. What’s going on?
- Louisiana becomes first state to allow surgical castration as punishment for child molesters
- Swimmer Lilly King Gets Engaged After Qualifying for 2024 Paris Olympics
- Juan Soto to be introduced by Mets at Citi Field after striking record $765 million, 15
- Biden campaign targets Latino voters with 'media blitz' around Copa America 2024
Ranking
- North Carolina trustees approve Bill Belichick’s deal ahead of introductory news conference
- Cue the duck boats: Boston set for parade to salute Celtics’ record 18th NBA championship
- Embattled UK journalist will not join Washington Post as editor, staff memo says
- Who is Alex Sarr? What to know about top NBA draft prospect from France
- A South Texas lawmaker’s 15
- Amazon announces 'largest reduction in plastic packaging,' doing away with air pillows
- Prince William Takes Kids to Taylor Swift's Eras Tour Concert for His Birthday
- Judge in Trump classified documents case to hear arguments over Jack Smith's appointment as special counsel
Recommendation
Why members of two of EPA's influential science advisory committees were let go
California county that tried to hand-count ballots picks novice to replace retiring elections chief
3 dead, 10 wounded in mass shooting at Arkansas grocery store, police say
Caitlin Clark returns to action: How to watch Indiana Fever vs. Atlanta Dream on Friday
From family road trips to travel woes: Americans are navigating skyrocketing holiday costs
Amtrak resumes service after disruptions along Northeast corridor amid severe heat wave
Perfect Match’s Jess Vestal and Harry Jowsey Reveal What Went Wrong in Romance Off Camera
Be in a biker gang with Tom Hardy? Heck yeah. 🏍️